Whether you’re a stay-at-home mum, a new parent, or a seasoned entrepreneur, finding the right blog topics can significantly impact your blog’s success and engagement. This blog will explore the best blogging ideas tailored specifically for mums in business, offering inspiration, practical advice, and creative ways to connect with your target audience.
Blogging can boost small business impact and revenue by:
If you’re a small business owner – you may already realise the value of blogging for your business but maybe you’re in need of a lil’ inspiration and some new ideas for blog topics to get the creative juices flowing. If that sounds like you – you’re in the right place. Read on. I got you. Having a main focus with your topics means you’ll become synonymous with a particular niche or field of expertise. This is beneficial for small business owners and blogger entrepreneurs alike, because not only do you become a real life authority in your niche – Google sees you as one too and you are likely to see a boost in traffic over time as a result. There are different ways you can research the various topics to write about in your blog articles. From word of mouth, to more specific SEO techniques, it’s all about making sure you’re creating content that is going to be of value to the people you want to reach.
1. Poll your audience
Reach out to your network, either in person or through social media and ask them the sorts of content they currently do read or would be interested in reading more of.
2. Use Google to research blog topics
A simple Google search will show you suggested search terms, this gives you an idea of the various long-tail keywords related to your core topic that people might be searching for. You can also step up your keyword research using a Chrome extension like Keywords Everywhere. This handy program gives you insights into search volume, associated keywords and the free version will even generate hashtags for your Instagram!
3. Use trend data
There are platforms that exist to identify and display trending data both locally and worldwide. Google Trends allows you to search specific topics and for levels of interest, as well as browse current trending data across regions. Pinterest Trends is specific to the Pinterest platform and gives juicy insights into what is most popular on the Pinterest app – where many users go to search for both web based content and inspiration. Another such example is Answer The Public and there are specific blogging tools and programs that can also provide this data too usually with extra cost involved.
4. Paid blogging tools and programs
If you want to get really serious about your blogging strategy, you can look into paid programs like SEM Rush and Rank IQ. They both have features to help you craft specific content based on your blogging niche. The recommendation no one asked for: although it can be good to include low-competition keywords strategies for your blog, I would advise against only creating content to drive clicks. Instead, ensure you’re writing a good mix articles relevant to your target audiences interests and needs. Then optimising to best position your article to be seen if needed. Blogs are primary content (a.k.a long form content) that goes the extra mile because they can be turned into a whole bank of new content to repurpose for other marketing channels. It also means you can plan your content marketing well ahead of time. For example – you could aim to write a new blog every month, with subsequent content based around the theme of your blog. For example you can repurpose one blog article into:
An array of social media posts Multiple emails Oodles of Pinterest pins
… just to name a few! The beauty of sharing your personal experiences is that you will have a wide range of topics at your disposal and because it’s from your own point of view, there’s no ‘right‘ or ‘wrong‘ with how you write about it. Story ideas for blog articles:
What lead you to start your own business (a.k.a your ‘why’)? The biggest mistake you’ve made in business Highlights from your week/month/year
And before you argue that there’s ‘nothing interesting’ about me… INCORRECT! You have so many wonderful stories and great ideas to share. It’s all about the unique point of view and spin you put on them. This is where polling your audience helps to reveal what stories they may find interesting. The benefit of sharing the must-haves in your business toolkit is that many brands offer affiliate links. An affiliate link is a custom hyperlink to share with your audience that tracks click-throughs and earns you a commission if your reader makes a purchase through your unique link. A lot of big (and even small) brands have affiliate programs – if there’s a brand you love and recommend on repeat, it’s worth enquiring about whether they offer affiliate marketing. Even though some brands don’t advertise, they may still offer affiliate commissions but if you don’t ask, you won’t know!
Share pretty pictures (crediting the source if they don’t belong to you!) like They All Hate Us used to do. Choose photos or images that inspire and motivate you or your target market. A blog full of inspiring words/typographic quotes – you can create these yourself for FREE on something like Canva – similar to what I’ve done on my own blog (which gets so many saves and click-throughs on Pinterest). Shoutout or profile your fave other local businesses. This is beneficial for many reasons – it’s great for networking and brand awareness and just helping other businesses out in general! Like where you head for your: Coffee fix Hairdresser Cafes Kids activities A ‘this goes with that’ blog – especially good for product based businesses. This is where you match your own products with other complimentary products (also great for sharing other local businesses). You could even take it one step further and create a collaboration with another brand, style some photos – pull together a beautiful visual blog and host a giveaway to get maximum traction! Non-business – share photo diaries of your day. You don’t need to be a professional photographer to pull this together – especially with Photoshop presets, filters and the like. You can make any photo look of a professional and ‘bloggable’ standard.
Your blog could collate the different local places that are perfect for adventuring on a weekend with kids in tow. There’s potential to expand more by breaking it down into different categories like outdoor activities, indoor activities, beach activities, seasonal activities, craft etc. Examples:
Best family viewing shows for young children Dog-friendly hiking in
The thing that’s fabulous about food – is that there is not limit to the amount of recipes in existence! This is where your blog research will pay off to help your content be discovered amongst the big food and recipe blogs out there. Examples:
Focus vegetable group – e.g. pumpkin-only recipes Australian cuisine 3/4/5 ingredient meal ideas
Parents are always looking for creative ways to entertain the kids that don’t involve screens. This niche has even more potential because it also appeals to childhood educators – so you are maximising potential eyes on your content. Colouring page blogs are incredibly popular and fall into this category too. Examples:
Sustainable craft – focusing on recycling/repurposing and low waste ideas Low mess craft ideas for children
This niche has so many different directions you can take it, as well as the ability to update each year to continue capturing new search traffic. Examples:
Best gifts for different age groups Last minute gift ideas Guide to bereavement gifting
Examples:
Morning/night routine for
Home organisation and cleaning speaks to something that is a constant struggle for most families, especially with multiple children. Not to mention how often parents are searching things like ‘how to get slime out of fabric sofa’ (guilty). Examples:
Maintaining a household as a solo parent Household deep cleaning tips & tricks (+ calendars) Sustainable pantry storage/home organisation Cleaning product reviews and comparisons
Also, your blog can be the perfect excuse to research new ideas and go on adventures to new places as a family! Examples:
Day trips from
Examples:
Kids savings chart ideas and templates
Due to sheer volume of fitness content already out there – you definitely want to do your research in order to create content that maximises potential audience reach. Examples:
7 day home workout plan Upper body exercises for new mums
Examples:
Ikea hacks Make your own wall art projects Upcycled pallet furniture ideas
Because when you’re spending a lot of time at home with kids, you can help but feel inspired to make it somewhere you love being. Examples:
DIY home decor tutorials and solutions Where to find current trending items Wall art to suit a range of budgets
Examples:
Low budget bathroom makeovers Before and after kitchen renovations Renovate with paint – how to use paint to breathe new life into furniture
Fashion is highly visual and so you want to make sure you know how to best optimise your images (and ensure you credit work that isn’t your own) so your site isn’t slowed down by chunky files. Examples:
Seasonal trend guide with affordable options What I wear in a week Monochrome style blog
Gardening is a broad and varied niche that has a lot of potential in terms of subject ideas. Indoor plants are still having a moment as well and feature heavily in the bulk of search queries related to plant care. Examples:
Apartment/indoor gardening and plants Best indoor plants for
Examples:
Long distance relationship stories Dating as a parent Date night/connection activities
This can be tricky if you’re in the health field – or anything else that search engines prefer to see evidence-based article content. What you blog about will be highly industry-specific in terms of what makes good blog content but here’s some ideas for different industries to help the inspo marinate for your own profession:
How to survive nurse life from student to Sister Financial planning tips for single parents My path to becoming a
Examples:
Knitting patterns Best cycling trails <your city/town here> Lino cut printing Printable crosswords
Domestic or wild, people love learning new information and finding resources online about animalia. Examples:
Dog product reviews Guide to owning indoor cats Unusual pets
Examples:
Beauty product reviews for
From producing engaging content and exploring popular topics to monetising your blog, the possibilities with blogging are vast and exciting!
The key to blogging success
Establishing and maintaining a successful blog comes down to understaning your audience and what content they are interested in as well as authenticity and consistency. You’re better off committing to one quality article per month, over a handful of poorly written blogs erratically. Create a blogging plan that feels sustainable to you. As you embark on or continue your blogging journey, use these ideas as a foundation to create valuable and relatable content that resonates with your target market. And remember, your unique perspective and experiences are your greatest assets—embrace them and let your blog shine. Happy blogging! FREE 5 Page Guide
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